2017-2018 Catalog Vol. 78 
    
    Dec 26, 2024  
2017-2018 Catalog Vol. 78 [ARCHIVED CATALOG]

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COMM 1307 Mass Communication

CIP Code: 90102

Credit Hours: 3
Lecture Hours: 3
Contact Hour Total: 48

Study of the media by which entertainment and information messages are delivered. Includes an overview of the traditional mass media: their functions, structures, supports, and influences. This introductory course focuses on both theories and models of communication, on the contributions of the behavioral sciences and related fields, and on the role of mass media in a dynamic society.
Texas Higher Education Coordinating Board Lower Division Academic Course Guide Manual (ACGM) course



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