2018-2019 Catalog Vol. 79 
    
    Oct 19, 2021  
2018-2019 Catalog Vol. 79 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKG 1311 Principles of Marketing

CIP Code: 521401

Credit Hours: 3
Lecture Hours: 3
Contact Hour Total: 48

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course



Add to Portfolio (opens a new window)