2017-2018 Catalog Vol. 78 
    
    Dec 01, 2022  
2017-2018 Catalog Vol. 78 [ARCHIVED CATALOG]

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MRKG 1311 Principles of Marketing

CIP Code: 521401

Credit Hours: 3
Lecture Hours: 3
Contact Hour Total: 48

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course



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