MRKG 1311 Principles of Marketing

CIP Code: 52.1401

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
External Hours: 0

Contact Hour Total: 48

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Prerequisite(s): N/A

Corequisite(s): N/A

Co-enrolled: N/A

SIM Lab Fee: 0
Testing Fee: 0
Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course