ARTC 1349 Art Direction I

CIP Code: 50.0402

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 1
External Hours: 0

Contact Hour Total: 64

Creation of projects in art direction for advertising graphic campaigns for products, services, or ideas. Topics include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project.

Prerequisite(s): ARTC 1313 Digital Publishing I

Corequisite(s): None

Co-enrolled: None
Course Fee: 25
Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course

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