2016-2017 Catalog Vol. 77 
    
    Apr 28, 2024  
2016-2017 Catalog Vol. 77 [ARCHIVED CATALOG]

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MRKG 2333 Principles of Selling

CIP Code: 521401

Credit Hours: 3
Lecture Hours: 3
Contact Hour Total: 48

Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. Emphasis on defining the selling process and its application to all forms of sales; identifying the elements of the communication process between buyers and sellers in business; and examining ethical issues and legal restrictions of business. Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course



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